Unrivalled insights
into Middle East and Africa

What We Offer

Key insights for 32 markets across MEA
Comprehensive quarterly reports
Regular events in Dubai and Europe
Direct access to market experts

Upcoming events

Our partners

Running a successful business with a strategic viewpoint requires a deep understanding of the business environment including opportunities and risks. The market-by-market business intelligence we receive from the MEA Business Group for Africa and the Middle East is a key element in our strategic planning process. And on top of that, in case of unexpected situations with a potentially serious business impact, their analysis and updates help us to better understand the situation and mitigate risks.

Drees Beekman, Vice President MEA & BeNeLux, Zoetis

MEA Business Group provides useful insights into key macro-economic developments around the globe. The reports cover comprehensive analysis on growth trends and key drivers of our targeted segment. It also highlights the expectations of the full industry including our competitors. The quality of projections has allowed us to be more precise in our budgeting and forecasting process.

Paul Gay, Executive Vice President & Chief Financial Officer, Almarai Company

The MEA Business Group briefings are a very good occasion to get collective insights on market performance from within and beyond my territory. It also offers an opportunity to benchmark performance & challenges with the other members with a lot of room for further interactions. I have been a member for nearly 2 years now and it’s sure paying back.

Loay Elkhouly, Managing Director MEA, Barilla

MEA Business Group has allowed my company to understand the wide picture of the Middle East and African economy and its impact on our business. It is a great forum to exchange best practices between multinationals operating in the region. The business reports by country shared on a quarterly basis are a great source of information to develop your business in a specific country. This business group is a must for any multinationals wishing to operate successfully in the MEA region.

Trushar Patel, Commercial Director, Middle East & Africa, Baxter

The MEA Business Group equips us with timely, relevant business insight that help to form our in-market and broader regional strategy. At a time when the region is experiencing unprecedented change, MEA Business Group’s comprehensive outlooks give us a real edge that can bring us even closer to our customers and partners.”

Maher Abouzeid, President & Chief Executive Officer, Eastern Growth Markets, GE Healthcare

We have been part of CEEMEA’s network for some years now. Their country coverage has a perfect match with our Henkel MEA footprint. Through their service offering we have gained valuable insights to support strategic decision-making and yearly planning/budgeting. The MEA Business Group has also connected us via its vast network with relevant business contacts.

Ashraf El Afifi, President IMEA, Corporate SVP Laundry & Home Care Africa, Middle East & Asia Pacific, Henkel

MEA Business Group reports are a valuable tool to get the essence of economics, business trends and forecasts for each market by analyzing economic and political factors and their impact on business. In a fast changing region like MEA it is crucial to capture insightful, timely, un-biased information updates on emerging markets to ease the daily decision making process of leaders and collaborators.

Claudio Olivero, Regional Director MEA, Ferrero

The insight reports provided by the MEA Business Group along with the regular Business Leader briefings allow us to further understand and articulate to others some of the challenges and opportunities of the economic and political environments in which we operate. This makes for unemotional and objective business discussions with our business partners in 23 different countries as well as with our colleagues who are based in the UK. The business briefings are short, sharp and impactful, allowing us to readily assess markets on a regular basis, most importantly with an objective viewpoint.

Bruce Robertson, Managing Director MENAP, Jaguar Land Rover

The insights we get from the MEA Business Group are critical to our understanding of the complex region we work in. The information we receive goes far beyond what is publicly available. What we get is valuable insights from businesses just like ours summarized and enhanced from experts who have a deep understanding of the region. We have used MEA Business Services as a key input to help us make portfolio decisions on where to invest and where we need to mitigate risk across our subsidiaries as well as getting a head’s up to upcoming trends. The regular updates and the ability to have tailored calls on our topics makes it easier for us to go from information to action.

Massimo Melessaccio, Chief Financial Officer MEA, Microsoft

The MEA Business Group services have provided us valuable insights for our business planning process. The quarterly meetings do not only provide a platform to better understand the marco-economic situation in the region but moreover, it’s a great opportunity to build a strong network with business professionals both in and outside your industry.

Hans van der Wulp, General Manager Middle East, Nutricia (part of Danone Group)

The MEA Business Group is a unique forum. Thanks to Nenad Pacek, we’ve been able to better understand the macro-economic global trends impacting the region, and interact with senior business leaders from companies operating in a wide spectrum of industries. His quarterly sessions, the insightful country reports, regional surveys and other timely events-related reports help us better anticipate future economic and sectorial trends in our countries, benchmark our own business performance versus key industry sectors in which we operate or explore to enter, and build new business contacts in a good, professional atmosphere. Congratulations to Nenad and his great team for 10 years of great added value to the regional business community!

Philippe F. Riffi, Vice President Beverages, Olayan Saudi Holding Company

We regularly attend the MEA Business Group’s business meetings and use their country reports. Both are extremely useful for us. They provide very professional insights into the complexities of the MENA region’s economic developments based on a comprehensive and detailed knowledge of the region and its individual markets. Developments/trends are constantly monitored, conclusions are drawn and recommendations are communicated which is very relevant for companies operating in this volatile and challenging MENA region. We very much appreciate the format of the business meetings, where w/o ppt slides, highly relevant content is communicated in a captivating way. The content which is shared at the business meetings is very helpful when we need to give a realistic picture about the region’s developments (opportunities and challenges) to HQ.

Volker Bischoff, General Manager Middle East, Robert Bosch

MEA Business Group is an excellent source of providing up-to-date macroeconomic outlooks for our markets, which are relevant to business needs. It provides useful information for doing contextual benchmarking in certain macroeconomic environments, which assists in adapting to the changing world.

Bader Hamed Al Aujan, Chief Executive Officer, Savola Foods Company

I have been working with the CEEMEA Business Group for the last 2 years and I’ve had a very positive experience. Reports are very reliable, clear and very well documented. They are built with the right mix of official sources summary and opinions of the author, integrated with input from the executives of the companies that are members of the Business Group. I regularly use these reports for internal purposes to prepare presentations and meetings with my headquarters. I have also been very impressed by Nenad’s ability to manage discussions and presentations. He is capable of summarizing official information and data referring to macroeconomic KPIs for each of the countries in scope. This is also complemented with a clear set of expectations based on deep knowledge of the data and insights collected directly from the market. Having Nenad presenting to the Executive committee is always an insightful experience for all the attendees.

Danilo Cassani, Area Head, Near East, Middle East & Africa, Takeda Pharmaceuticals

My team and I have been receiving the MEA Business Group Country Economic updates for the last four years. I find them to be extremely well researched, providing a holistic view of the current economic, political and business situation in the country/region. They form a key part of our country environment assessment process and are an integral part of our operating planning process. The reports are easy to read with facts and anecdotal evidence, serving as useful country input for top management visits as well. Besides the country reports, we regularly receive results of the survey conducted within the MEA member companies and this provides a useful comparison point for our own business performance.

Sanjiv Kakkar, Executive Vice President NAMET RUB, Unilever

At Volvo Trucks International we use the MEA Business Group services quite a lot. Since we operate in very dynamic markets where things can change rapidly we find the MEA Business services to be very useful. Nenad and his team are a valuable partner contributing to our directions and way forward.

Bruno Giovanni, Vice President Middle East, East and North West Africa, Volvo Trucks

Running a successful business with a strategic viewpoint requires a deep understanding of the business environment including opportunities and risks. The market-by-market business intelligence we receive from the MEA Business Group for Africa and the Middle East is a key element in our strategic planning process. And on top of that, in case of unexpected situations with a potentially serious business impact, their analysis and updates help us to better understand the situation and mitigate risks.

Drees Beekman, Vice President MEA & BeNeLux, Zoetis

MEA Business Group provides useful insights into key macro-economic developments around the globe. The reports cover comprehensive analysis on growth trends and key drivers of our targeted segment. It also highlights the expectations of the full industry including our competitors. The quality of projections has allowed us to be more precise in our budgeting and forecasting process.

Paul Gay, Executive Vice President & Chief Financial Officer, Almarai Company

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